https://www.iamsarahwilkinson.com/home daily 1.0 2026-05-24 https://images.squarespace-cdn.com/content/v1/633b294d82b30f28aa639469/ec6f9f0f-a669-41c8-bff6-732f71e883c5/Arc.png https://images.squarespace-cdn.com/content/v1/633b294d82b30f28aa639469/ec6f9f0f-a669-41c8-bff6-732f71e883c5/Arc.png https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/46621e66-072f-4062-8004-1dcb37cd4b68/IMG_4512.jpeg https://www.iamsarahwilkinson.com/portfolio daily 0.75 2026-05-19 https://www.iamsarahwilkinson.com/portfolio/project-five-jkmzy-ncmcn monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/7be6d7db-2caa-4826-b9e1-f075d08169dc/Screenshot+2026-03-12+at+12.55.55.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/414cdf6d-4001-4837-93b7-9081d4bc1c5b/Screenshot+2026-03-11+at+12.18.38.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/363627b8-dd3d-4684-9827-410444e06131/Screenshot+2026-03-13+at+16.51.34.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/4a21292d-3326-4191-a2f7-9d428a04dc50/Screenshot+2026-03-11+at+12.50.45.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/a7e158ad-1a11-412c-adb6-faa09e5e3337/Screenshot+2026-03-11+at+12.15.13.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/a5bc1328-40e0-45df-a8e6-22236fe654ff/Screenshot+2026-03-11+at+12.42.16.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/b27873b1-bc68-411f-a56d-cb083dd00997/Screenshot+2026-03-11+at+12.40.00.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/d741b174-67c3-4d4a-88bf-d4742b16fd7e/Screenshot+2026-03-11+at+12.38.58.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/a6ddac3d-da9c-4789-99ee-d0ef1c76020f/Screenshot+2026-03-11+at+12.37.51.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/5a74df51-dcdd-46d6-bbff-b3da523e9c8f/Screenshot+2026-03-11+at+12.37.42.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/1c8b095d-e290-4bcd-9aac-a43639ee1fee/Screenshot+2026-03-11+at+12.37.33.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/559b75a2-29d7-4826-ba73-4da6fbcfac46/Screenshot+2026-03-11+at+12.17.57.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/4fe338f7-e254-4146-b82e-b6d30ebb8b97/Screenshot+2026-03-11+at+12.37.14.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/5a1978b4-7159-47f7-bdbd-13f18baf3909/Screenshot+2026-03-11+at+12.36.36.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/a66e87d4-ace2-4653-9d76-93b558552d87/Screenshot+2026-03-11+at+12.35.42.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/b50754b0-3279-404f-8129-14624634dbe1/Screenshot+2026-03-11+at+12.35.04.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/3fa99ec5-3b33-49a1-bb8c-dc301bb99a0b/Screenshot+2026-03-11+at+12.32.57.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/993b098c-15bb-47c4-9c53-be3c8f14d558/Screenshot+2026-03-11+at+12.16.32.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/d138d598-1fe8-47e8-993c-88be90159493/Screenshot+2026-03-11+at+12.18.16.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/54b4b6a6-ce47-40f5-8db5-f00807f62d10/Screenshot+2026-03-11+at+12.32.07.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/f18baeeb-8ec5-43cc-9995-682dd45d4cdf/Screenshot+2026-03-11+at+12.16.17.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/1bb7cc96-367d-4d56-973c-9867597a4c7e/Screenshot+2026-03-11+at+12.16.08.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/8c8a0cf8-49c8-4034-83af-ef18938bdf0d/Screenshot+2026-03-11+at+12.15.30.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/6e219dac-8843-4973-9ca0-2428bcd361a5/Screenshot+2026-03-05+at+14.34.52.png Portfolio - lululemon — Freelance Copywriter: email, homepage & global campaigns. https://www.iamsarahwilkinson.com/portfolio/project-three-8zgh7-e6fcm monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/7219f21d-b203-4cb6-9097-5ff8a60828e2/Screenshot+2025-11-24+at+11.54.34.png Portfolio - Oak & Luna — Campaign Copywriter: Mother's Day storytelling & paid media. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/f558a0ad-e14c-48d2-8f8c-7f78cf31ef1e/Screenshot+2025-11-17+at+18.13.51.png Portfolio - Oak & Luna — Campaign Copywriter: Mother's Day storytelling & paid media. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/1763403577959-PFSR9IN2L65T1ZUEFFFB/EB56C32F-3C24-4234-B469-FF094F62DD56_1_105_c.jpg Portfolio - Oak & Luna — Campaign Copywriter: Mother's Day storytelling & paid media. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/1763403522103-HNZNCXSR8FGSVRXZGFNR/6B35DC0A-D605-4075-A7C3-7E4AACA6FFA9_1_105_c.jpg Portfolio - Oak & Luna — Campaign Copywriter: Mother's Day storytelling & paid media. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/1763983872282-S1UXIV13A9Z7HL16GDJ1/Screenshot%2B2025-11-17%2Bat%2B18.22.59.png Portfolio - Oak & Luna — Campaign Copywriter: Mother's Day storytelling & paid media. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/1763983720115-KWAV7FHOC3YAIH85GPAV/Screenshot%2B2025-11-24%2Bat%2B11.21.04.png Portfolio - Oak & Luna — Campaign Copywriter: Mother's Day storytelling & paid media. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/1763983775752-EC9MRAB5MQ7XPR59GVGY/Screenshot%2B2025-11-24%2Bat%2B11.17.34.png Portfolio - Oak & Luna — Campaign Copywriter: Mother's Day storytelling & paid media. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/1763983810122-SRUGISZ536B51QIHCGV0/Screenshot%2B2025-11-24%2Bat%2B11.16.18.png Portfolio - Oak & Luna — Campaign Copywriter: Mother's Day storytelling & paid media. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/e82339d9-90c1-4531-9c2b-b89704f26646/Screenshot+2025-11-24+at+11.59.38.png Portfolio - Oak & Luna — Campaign Copywriter: Mother's Day storytelling & paid media. https://www.iamsarahwilkinson.com/portfolio/project-two-llrgk-lbpth monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/0060e5ae-99d2-46e8-92a5-498519f87f41/Screenshot+2025-11-17+at+16.01.53.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/add4961f-84e5-44c1-bacd-d3d77bfa95bf/Screenshot+2025-10-31+at+14.19.33.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/b0b57a79-3d97-4bbb-8abc-32051b2f70ed/Screenshot+2025-11-17+at+15.52.56.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/70b03c01-7adf-4878-94ba-273a6375f4c2/Screenshot+2025-11-17+at+15.51.44.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/38d203a3-711c-4983-955e-f820026953b1/Screenshot+2025-10-31+at+14.17.51.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/d550044c-2a65-4659-8e4f-dec6a8e19763/Screenshot+2025-11-17+at+15.21.35.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/1f11a371-f51e-4695-b628-5a259c5cead5/Screenshot+2025-11-17+at+17.36.17.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/6e4e2c6a-b3dc-4fd6-ad39-9d7cbc1d1572/Screenshot+2025-11-17+at+17.36.46.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/a59fd844-3827-4390-a559-c13264db1371/Screenshot+2025-11-17+at+17.37.23.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/1ca7102a-1df2-4df8-bd26-1a9abb83b22d/Screenshot+2025-11-17+at+17.37.52.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/6175a09a-352e-4124-88ce-f21d56bfc6b2/Screenshot+2025-11-17+at+15.13.28.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/b7c241a6-ab7a-4735-9c21-01636b7bcb31/Screenshot+2025-11-17+at+17.38.22.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/c17c8097-bf8e-4254-903d-0d12bfe98b63/Screenshot+2025-11-17+at+17.39.15.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/7bd1ff07-2b6a-47c8-bc6a-61cb7da85869/Screenshot+2025-11-17+at+17.39.42.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/c5646b1c-5ca4-4a7e-a224-7984d86fdbb3/Screenshot+2025-11-17+at+17.40.16.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/b67acc26-6c44-4d4f-b821-ccaced53a3fc/Screenshot+2025-11-17+at+17.40.37.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/dfbadbcd-b6e5-4092-8e60-2ce2a1feba64/Screenshot+2025-11-17+at+16.01.04.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/365eb382-91a3-4849-9ee0-f1d350a7c509/Screenshot+2025-11-17+at+17.41.51.png Portfolio - The Online Studio — Freelance Creative: Pinterest ads & campaigns. https://www.iamsarahwilkinson.com/portfolio/project-one-ephnc-r3a42 monthly 0.5 2026-05-24 https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/1778879362810-2VX0IUW0ZC9Q9YWV8ZCV/IMG_6016.jpg Portfolio - Boden — Creative Copy Lead: brand voice, campaigns & catalogue. A fun collaboration with Laura Jackson on Boden's 2023 Christmas campaign. We created interviews, social media posts, and style edits. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/bcdf5dd0-9e5c-487b-8d8a-1b48e83aaa40/Screenshot+2025-11-01+at+15.56.54.png Portfolio - Boden — Creative Copy Lead: brand voice, campaigns & catalogue. Boden's May 2023 catalogue showcased the brand's new, fun workwear collection. My tagline was "Smart doesn't have to be boring." https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/92eeb02f-cfa6-49ee-addc-92b91ff94f4e/Screenshot+2025-11-01+at+15.29.49.png Portfolio - Boden — Creative Copy Lead: brand voice, campaigns & catalogue. The Richmond trousers are one of Boden's most popular pieces of clothing, so the announcement about their return had to be lively and bold. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/9be62006-a406-4825-afb8-627bdd34456c/Screenshot+2025-11-01+at+15.58.44.png Portfolio - Boden — Creative Copy Lead: brand voice, campaigns & catalogue. As part of a summer occasionwear campaign, this paid advertisement was featured in a series of scenarios centred around holiday dressing. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/a2184da7-7da2-455a-99f2-90d7ba2ebef1/Screenshot+2025-11-01+at+15.32.06.png Portfolio - Boden — Creative Copy Lead: brand voice, campaigns & catalogue. Ginnie is a guest editor at Boden and a sustainability advocate, so we interviewed her about her passion for the brand's clothing, particularly children's wear. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/c9c508f7-c7b2-4125-9aae-4215be82f7a2/Screenshot+2025-11-01+at+15.26.05.png Portfolio - Boden — Creative Copy Lead: brand voice, campaigns & catalogue. Considering the brand's typical customer age, a reference to 90s clip art seemed like a fun nod for Christmas partywear. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/56cd4608-933a-4fd1-a3cb-268daf14316c/Screenshot+2025-11-01+at+15.31.38.png Portfolio - Boden — Creative Copy Lead: brand voice, campaigns & catalogue. The summer campaign is always live in late spring, so the language needed to match everyone's thoughts on booking (and packing for) a summer holiday. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/51919874-7744-40fb-b78a-47685813b337/IMG_6951.jpeg Portfolio - Boden — Creative Copy Lead: brand voice, campaigns & catalogue. The brand partnered with Shreeji Newsagent to promote its new 'Dressing for Joy' campaign. As a team, we created disruptive sandwich board copy. The press and customers loved it. https://images.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/34ceaa90-97e8-4c45-8bbb-6d11f4dabb89/Screenshot+2025-11-01+at+20.16.17.png Portfolio - Boden — Creative Copy Lead: brand voice, campaigns & catalogue. Winter sale promo across print postcards, emails, paid media, and the web. My thinking was that we needed to target how customers were feeling during that period between Christmas and New Year, which is how we came up with these headlines. https://video.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/241da3a4-a0fc-49dd-9366-6511c443879f/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/241da3a4-a0fc-49dd-9366-6511c443879f/thumbnail Portfolio - Boden — Creative Copy Lead: brand voice, campaigns & catalogue. Portfolio - Boden — Creative Copy Lead: brand voice, campaigns & catalogue. https://video.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/392d37c3-6881-4028-8e34-eb43cbf6243a/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6903e22c9f61337b2fea04bd/392d37c3-6881-4028-8e34-eb43cbf6243a/thumbnail Portfolio - Boden — Creative Copy Lead: brand voice, campaigns & catalogue. Portfolio - Boden — Creative Copy Lead: brand voice, campaigns & catalogue.