The Online Studio: Pinterest ads & paid social copywriting

The Online Studio is an AI-amplified creative design studio helping ambitious in-house teams scale high-quality creative. I've been working with them as a freelance copywriter for over seven years — long enough to watch them double in size.

Working with OLS means collaborating closely with designers and creative directors to produce high-converting Pinterest ad copy: strong, inspiring visuals, scroll-stopping headlines, and benefit-focused descriptions. With hundreds of clients on their books, every day is different — which means switching seamlessly from one brand's tone of voice to another. The challenge is always balancing a clear brand message with social media content that genuinely inspires.

The studio consistently tests and refines its visuals and messaging — you can see some of its case studies here. There you'll find the La Mer Christmas campaign I wrote copy for: a luxury beauty campaign that delivered standout results, with reviews up 137%, click-through rates up 37%, database sign-ups up 15%, sampling up 174%, and engagement up 500%.